Communicator. Event Planner. Strategist

Published Articles

Events

Abbondànza – January 25, 2014; January 28, 2017

University of Lethbridge

The Faculty of Fine Arts annual student scholarship fundraiser. Responsibilities include friend-raising year round, fundraising sponsorship and silent auction requests, creating event plans, sponsorship package content creation and design, running committee meetings, recruiting volunteers, coordinating the event, creating thank you cards and ads, and donor recognition and retention.

Coutts Centre Arts Festival – July 24, 2016

University of Lethbridge

The Faculty of Fine Arts summer festival at the Coutts Centre near Nanton. Responsibilities include coordinating with the Coutts Centre and Art Gallery staff, hiring entertainers, managing staff, coordinating the event details, creating content for promotion including posters, email invitations, website postings and updating community calendars, media relations, and speaking notes.

Crossing Boundaries – October 28 & 29, 2016

University of Lethbridge

Coming into the event planning mid-way through I was invited to be on the committee and provide communications/promotions support. Developed news releases, media opportunities, social media campaign, and website updates, helping to double our inaugural event attendance goal.

Experience Fine Arts Day – 2012-2017

University of Lethbridge

Experience Fine Arts Day is a one-day recruitment event that draws over 500+ high school students from across BC and Alberta. Involved since the inaugural event my role has changed over the years, providing event assistance such as creation of signage and customer service during the event, to taking the lead on the planning and coordination of all event details. The event involves coordinating over 100 workshops taught by over 50 faculty members, as well as promotion to over 300 schools/fine arts teachers.

Retention Event: Drum Circle – March 2016

University of Lethbridge

An event to give the students, staff and faculty a break during the busiest time of the year. The first ‘Drum it Out’ event attracted close to 50 students that enjoyed a chance to take a break and try a new activity – a global drum circle. Responsibilities included the planning and promotion of the event.

New Student Orientation and Ahead of the Herd events – 2012-2016

University of Lethbridge

Sitting on the New Student Orientation Committee, responsibilities included finding ways to incorporate the Fine Arts staff, faculty and important messaging into the overall campus event. This role changed with each event and included everything from public speaking opportunities, to planning of break-out sessions.

TLC Volunteer Recognition Events – 2008-2012

Lethbridge College

The TLC Volunteer program assisted in providing support to campus and community initiatives. The annual recognition event brought together over 100 volunteers to be thanked and recognized. Responsibilities included purchasing recognition gifts, event planning, creating invitations and writing speaking notes.

Lethbridge College’s 50th Anniversary – 2007-2008

Lethbridge College

As a recent graduate of Lethbridge College it was a joy to work on the 50th Anniversary events. Responsibilities included event planning and execution of program reunions, volunteer coordination for many large community events such as Concert at the College, and the creation of the College’s first social media promotion strategy.

Distinguished Alumni Events – 2007-2011

Lethbridge College

The annual alumni recognition events recognize successful alumni. I was part of the research, planning and implementation of the expansion of recognition categories from one recipient to four annually. Responsibilities include committee participation, research, event planning, fundraising, event coordination, volunteer recruitment, and media relations.

Creative Alumni Engagement Events – 2007-2011

Lethbridge College

In the five years I worked in Alumni Relations we were always looking for new, creative, engagement ideas. Some ideas were a trial, some lead to continued success year after year. A few of those creative ideas included:

  • BYOP Alumni Movie Night: partnering with the Movie Mill to invite over 800 alumni and their families to join us at the movies.
  • Get Lost! At the Corn Maze: a welcome to campus event to engage students before becoming alumni. Brought together students and alumni at the Lethbridge Corn Maze.
  • Backpacks to Briefcases: engaging students before they are alumni and helping to transition them into the work force through professional development sessions.
  • Your Home for the Weekend recruitment event: inviting back alumni to share their stories with potential new students.

Responsibilities included research, planning, promotion and post-event analysis to determine success and changes for the future.